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News News Releases- September 07, 2016 71
There are new stories about semi-autonomous technology every day. Many companies are throwing their hat into this ring, but what do consumers look for when buying a new car? Though the average consumer is highly motivated by tech options when purchasing a new car, many are still unfamiliar with the latest features.
The 2016 Nielsen AutoTECHCAST Report, an annual study highlighting consumer preference on advanced vehicle technologies, reports that only 25% of the nearly 12,000 U.S of new car buyers surveyed are familiar with 44 vehicle-related technologies.
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